Manufacturing Agent Learning Pathway - 300 Series

Create your pathway to opportunity

Product contents


Content length: 12h 22m
  1. 01. Green Flower Custom Learning Paths
    1 Lesson

    Lesson contents:
    • Green Flower Custom Learning Paths
      This video segment is an introduction to Green Flower's custom learning Paths. Green Flower is your solution to all your training needs. See how we can customize a tailored learning path for any job role within the cannabis industry.
  2. 02. The Business of Cannabis Cultivation
    17 Lessons

    Lesson contents:
    • Intro to the Business of Cannabis Cultivation
      In this segment, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is discussed.
    • How to Become a Respected Cannabis Cultivator
      This video segment explains that in order to become a respected cannabis cultivator, you have to identify whose respect you are seeking. Becoming a cultivator requires responsibilities and one of the first is having your customer respect you.
    • How Much Capital is Needed Without Federal or Bank Lending?
      This video segment talks about the amount of capital needed to set up operations, without federal or bank lending. You will learn that the average cultivation costs for an outdoor operation is approximately $17 per square foot to create, a mixed/light greenhouse costs $50 per square foot to create, and an intensive indoor operation is approximately $75 per square foot to create.
    • Investment Opportunities
      In this video segment, you will learn about where cultivators get their money. This includes: family or friends, who earn the lowest return rate; people who want to be in your business and who would want a higher percentage of revenue; and venture capitalists, who take on the highest level of risk by providing the most capital, while also receiving the largest sums in return.
    • How to Deal Without Banks
      In this video segment, you will learn how to deal without the benefits of banks. This includes making sure you have security for your cash. How is the cash gathered? Where is it stored? Who stores the money?
    • Cost Benefit Analysis of Indoor vs Outdoor Grows
      In this video segment, you will learn about commercial cultivation operations and the cost-benefit analysis of indoor vs outdoor grows. This begins with understanding the cycle and the regulatory fees between different types of grow operations.
    • Harvesting Operations
      This video segment talks about harvesting operations and that post-harvest issues typically cause most crops to lose value. Harvesting and planting are the bookends of cultivation.
    • Key Employee Roles
      In this video segment, you will learn about key employee roles and the need to first determine what you as the cultivator have to do in the operation. A cultivator must know the main functions of the operations, and key employees on the payroll must bring a value that is hard to replace. Finally, employee development is crucial for a cultivation company. This includes key factors such as defining the key employees in the company and treating employees well.
    • Scaling your Cultivation Business
      This video segment talks about scaling your cultivation business, and how difficult scaling can be because you are not sure of the end game. Next, you will learn that there must be strong relationships between the cultivator, accountant, and investors. You must think of scaling your operation in phases: Define a successful objective, and once reached, determine the next objective, and continue to learn where the markets are moving and where the company can be increased in size.
    • Basic Seed to Sale
      This video segment talks about basic seed-to-sale requirements. Tracking systems give us an instant view of what is going on, and tracking can help find problems if any arise during the process. The tracking systems help regulators get their taxes and assures the customer of the product, while always making sure regulators have an honest feel for your company.
    • Distribution Services
      This segment advises you to think about your distribution services early in your cultivation business plan. You will learn that distributors choose the products to distribute, which means it is important for cultivators to work with distributors to make products that are marketable. Also, your product can’t be sold without a distributor, so understanding the marketplace is vital. One of the biggest downfalls for a cultivator is falling in love with a product that can’t be moved.
    • State and Local Compliance
      This segment talks about state and local compliance requirements. It is imperative to understand the various forms of compliance within a state. You need to know what the regulatory bodies are asking and why they are asking those questions, while also making sure you know all the compliance factors where your business resides.
    • How to Cultivate Outside State Lines
      This segment discusses how to cultivate outside state lines, and that each state has its own compliance guidelines to follow. Understand that models from state to state vary based on desires, and a lot of expansive plans outside of state lines end up failing from a lack of focus on the regulatory differences from your current state to a new state. Trusting operators who are your equal is a key to success.
    • Worldwide Cultivation
      This segment talks about the vast differences on products that are regulated and what one can do within the market. Know what value you bring as a cultivator on an international level. Understand how the components of a cultivator’s success can be used in an international scope, but keep in mind that it cannot be done the same way as the states. Finally, know the cultural behavior of each country that your company is dealing with, and build relationships with the government organizations that do the regulation.
    • Where Do We See Cultivation in 10 Years in the U.S. and Worldwide?
      This segment discusses how technology will dictate where we can cultivate in the future. Cannabis will be able to be produced in wider ranges with lower costs, and over time, products will be able to cross borders. The 10-year plan in cannabis is likely to be dramatic, similar to the evolution of the computer. Cultivation will likely look drastically different in 10 years.
    • How Do You Prepare for Legalization in the United States?
      This segment explains that federal legalization will come down to higher regulations of regulatory control. Cultivators will have to learn how to deal with regulations that are already existing, but also know standard practices as we move forward. Regulatory oversights that are adopted will typically trickle down from federal to state to county, so as a cultivator, recognize what you are doing incorrectly so it can be fixed in the future.
    • The Business of Cannabis Cultivation
      This article discusses financing cannabis cultivation, seed-to-sale requirements, distributing your cultivated product, and the future of cannabis cultivation.
  3. 03. Cannabis Processing & Manufacturing
    8 Lessons

    Lesson contents:
    • Intro to Cannabis Processing & Manufacturing
      In this segment, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis-infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry.
    • Why Manufacturing? - The Long-Term Viability of Extraction and Infused Products
      This segment discusses Why Manufacturing? and the long-term viability of extraction and infused products, as well as the myriad options available in manufacturing, resistance to commoditization, and having reasonable CAPEX requirements. The scalability of your manufacturing business is also discussed.
    • Overview of Manufacturing Business Segments – Where Should You Play in the Value Chain?
      This segment provides an overview of manufacturing business segments and where should you play in the value chain.
    • Cannabis Oil & Extracts – The Foundation of Infused Products
      This segment talks about the foundation of infused products.
    • Considerations for Product Development
      This segment discusses considerations for product development.
    • Manufacturing Challenges
      This segment talks about manufacturing challenges.
    • Opportunities in Tomorrow’s Manufacturing Sector
      This segment discusses opportunities in tomorrow's manufacturing sector.
    • The Business of Cannabis Processing and Manufacturing
      This article discusses a variety of topics related to cannabis processing and manufacturing. It covers cultivation, extraction, analytics, and biochemistry. It also delves into the future of manufacturing, from large-scale operations to infused cannabis products.
  4. 04. Cannabis Lab Testing and Analytics
    9 Lessons

    Lesson contents:
    • Intro to Cannabis Lab Testing and Analytics
      In this video segment, Josh Wurzer gives an introduction to cannabis lab Testing and analytics. Josh helped found SC Labs in 2010 and has been testing cannabis since 2009. Most notably, Josh was the first lab director of the first cannabis testing lab.
    • What is Your Motivation
      In this video segment, Josh Wurzer explains the two groups that look to get into the lab space. One is an existing lab that wants to get into cannabis. The second is an investor who is interested in the lab space but is not technically trained. There are also three essentials to opening a lab: a facility, special analytical instrumentation, and personnel.
    • What is Your Motivation - New Operator
      In this video segment, Josh Wurzer talks about the motivation of a new operator opening a lab. If you don't have a technical background, you need to find someone who does. It is vital to know the laws and regulations that might affect your lab. The goal should also be to become accredited by an independent body.
    • What is Your Motivation - Experienced Operator
      In this video segment, Josh Wurzer dives into the motivation of an experienced operator opening a lab. First ask yourself how opening a lab might affect your current business. Look at the costs involved with opening the lab. Also, know the volatile nature of the cannabis industry.
    • Building Out Your Lab
      In this video segment, Josh Wurzer breaks down building out your lab. There are three big operational needs: personnel, equipment, and facilities. Always plan the buildout with the final workflow in consideration. At the very least you will want to perform the tests required by your local jurisdiction.
    • Setup and Buildout: Instrumentation and Equipment
      In this video segment, Josh Wurzer talks about instrumentation with setup and buildout. Have a sample list of equipment to prepare the sample for testing in the instrumentation. The first sample that is tested will be weighed so the proper measuring is known.
    • Lab Setup and Buildout: Personnel
      In this video segment, Josh Wurzer hits on the personnel needed for lab setup and build out. Lab technicians generally have a four-year degree in chemistry, biology, or related disciplines with one or more years of experience. An analyst helps interpret the data so it can be be converted into usable numbers for clients. There also needs to be a quality control department.
    • The Lab Basics
      In this video segment, Josh Wurzer talks about lab basics. When starting a lab, you need a facility and the equipment for your lab. You also need to hire a staff of four to five people.
    • The Business of Cannabis Lab Testing and Analytics
      This article discusses the testing that manufactured cannabis products must undergo to ensure safetly in the marketplace. It also covers equipment and technologies used in testing cannabis, as well as personnel requirements.
  5. 05. The Cannabis Retail Guide
    7 Lessons

    Lesson contents:
    • Intro to The Cannabis Retail Guide
      In this video, expert Taylor Padilla introduces herself and provides an overview of her experience in the cannabis industry.
    • Traditional vs. Cannabis Retail
      In this video, Taylor Padilla goes over the age restrictions and ID requirements for buying marijuana in California, as well as the purchase limits for flower and concentrates. She explains the important role budtenders play in helping both recreational users and medical marijuana customers select products. She also discusses the need for good cash management in your dispensary.
    • Basic Cannabis Retail Operations
      In this video, Taylor Padilla gives recommendations to help your dispensary succeed. She covers what to look for in a good cannabis vendor and the importance of taking inventory. She then discusses marketing the dispensary and creating a loyalty program.
    • Compliance and Locations
      In this video, Taylor Padilla goes over compliance requirements, such as track and trace and sales reports. She discusses customer purchase limits, both for recreational and medical customers, and she covers packaging, labeling, and taxes.
    • How to Set Up Your Retail Space
      In this video, Taylor Padilla advises you on what needs to be done to set up a dispensary. These actions include understanding state cannabis laws and state restrictions, checking for cannabis license availability, obtaining a retailer's license, and securing funding.
    • Budtending Crash Course
      This segment is a crash course on what you need to know to be a good budtender. Taylor Padilla discusses the types of cannabis details a budtender should know, such as the effects and benefits of terpenes and individual cannabinoids. Budtenders who understand their products can provide the best customer service for anyone coming into the dispensary.
    • The Business of Cannabis Retail
      This article covers a wide range of topics that are crucial to success in the cannabis retail business. It discusses the impact supply and demand can have on product pricing, the need to have a license and how to stay compliant after you have obtained a license, and the importance of educated budtenders.
  6. 06. The Business of Cannabis Distribution
    14 Lessons

    Lesson contents:
    • Intro to The Business of Cannabis Distribution
      In this video segment, Avis Bulbulyan introduces himself and provides an overview of his credentials in the cannabis industry.
    • Evolution of the Distribution Sector of the Cannabis Industry
      In this video segment, Avis Bulbulyan discusses the history of cannabis distribution. Cannabis Distribution was not a recognized category in California until 2016, which meant sellers had to contact individual cultivators, manufacturers or dispensaries to procure product. Distribution in California now includes aspects of compliance along with support for the supply chain.
    • Distribution in the Cannabis Supply Chain
      In this video segment, Avis Bulbulyan discusses topics you need to consider if you are interested in setting up a distribution company in the cannabis industry. Because of differing state laws, it is important to understand the regulations and compliance standards in the states you want to serve. It is also vital to understand the problems that both cultivators and retailers face in their business segments.
    • Core Functions of a Distributor and Distribution Business Models
      In this video segment, Avis Bulbulyan discusses the core functions of a distributor and different distribution models you can adopt when setting up a new business. Your business model must meet a need, and that need should be identified before procuring a license. Three possible models are fulfillment, platform and logistics. Another model is as an independent third-party distributor, who handles marketing, distributing, compliance, tax collection, and lab testing.
    • Distribution Services
      In this video segment, Avis Bulbulyan discusses distribution services. The more market information a distributor can provide to their cultivators and manufacturers, the more success those customers can achieve, and the more successful the distributor can be. Great distributors provide marketing and branding services, packaging help, and labeling assistance for their cultivators and manufacturers.
    • Distribution Business Management
      In this video segment, Avis Bulbulyan discusses managing a distribution business. He explains ways to source products, through networking, marketplace knowledge, and relationship management. He also covers the importance of employee training, inventory management, logistics management and customer service.
    • Branding
      In this video segment, Avis Bulbulyan discusses the importance of focusing on the supply chain when defining your brand.
    • Marketing
      In this video segment, Avis Bulbulyan shares strategies for marketing your business and services by defining your brand and building a reputation based on relationships. Learn how to use marketing restriction to your advantage as a distributor to grow business.
    • Working with Brand and Product Partners
      In this video segment, Avis Bulbulyan explains how to leverage your data and customer feedback as a service you provide to your brand and product partners to improve their business. Discover that when you provide a service of feedback collection, you become a trusted partner.
    • Licensing and Permitting Needs
      In this video segment, Avis Bulbulyan discusses common pitfalls that can occur when securing licenses and permits. Learn how to navigate markets that do not have specific distribution licenses, total costs for an average distribution applicant, how to leverage land use driven licenses, and advice with states that have legalized cannabis but do not yet have an established industry.
    • Expansion and Scale Opportunities
      In this video segment, Avis Bulbulyan discusses different options for expanding your business. Learn the difference between local and multi-state options as well as differences between the scaling strategies of acquisition and joint venture. Bulbulyan explains the mouse trap theory and factors to be aware of such as out-of-state residency requirements.
    • Funding Considerations
      In this video segment, Avis Bulbulyan helps you define what you are trying to fund by narrowing in on factors such as risk tolerance, size ambitions, distribution geography, and speed of service. Learn to understand the main questions that will be asked of you such as regulatory, real estate needs, and compliance considerations, and your anticipated capital expenses.
    • Future of Distribution
      In this video segment, Avis Bulbulyan discusses how to ensure your company is always in demand by understanding the future developments in interstate commerce allowances, preparing for federal reform, and applying traditional business models to your cannabis company.
    • The Business of Cannabis Distribution
      This article provides guidance on different aspects of becoming a cannabis distributor. It covers licensing, fees, transportation, packaging, and labeling. It also touches on owning the distribution pipeline and real world success.
  7. 07. The Business of Industrial Hemp
    23 Lessons

    Lesson contents:
    • Intro to the Business of Industrial Hemp
      This video introduces students to the business side of cannabis and industrial hemp. A successful hemp business, Evo Hemp, is also discussed.
    • The 2018 Farm Bill: What Did It Do for Industrial Hemp?
      This video discusses the 2018 Farm Bill and provides insight into how it impacted the industrial hemp industry. This Farm Bill redefined “hemp” as cannabis that contains less than 0.3% THC. This video also provides a detailed history of hemp and its legality in the US.
    • The 2018 Farm Bill: What Did It Do for Industrial Hemp? Part 2
      This video discusses the 2018 Farm Bill and how its implementation allows hemp to be moved across state lines. This video also discusses why this inclusion completely changed the industrial hemp industry.
    • The 2018 Farm Bill: What Restrictions Were Put on Hemp?
      This segment highlights the restrictions that were put on hemp through the 2018 Farm Bill. Just a few of these restrictions include a threshold of 0.3% THC, and the option of state-wide hemp farming bans.
    • The 2018 Farm Bill: What Does the Market Currently Look Like?
      This segment provides insight on what the industrial hemp market currently looks like. In 2019, the global market for industrial hemp reached $4.6 billion. This video also discusses a wide variety of popular hemp products.
    • Hemp Seeds-Protein
      Within this video, Ari Sherman discusses the unique properties and benefits of hemp seeds. Hemp seeds are a complete protein that offers all nine essential amino acids. In addition, they offer unique medical and health benefits to consumers.
    • Hemp Seeds-Nutrient Dense
      Within this video, Ari Sherman discusses the nutrient dense properties of hemp seeds. Hemp seeds are one of the most nutrient dense foods on the planet and contain large amounts of fiber, minerals, and antioxidants.
    • Hemp Seeds-Omega Fats
      In this section, Ari Sherman discusses the omega fats contained within hemp seeds. Hemp seeds are one of the best sources of healthy fatty acids because they offer a unique balance of omega-3 and omega-6 fatty acids.
    • Hemp Fiber
      In this section, Ari Sherman discusses hemp fiber. Hemp fiber is one of the oldest fibers in the world and is UV resistant, which makes it last longer and protects the wearer from ultraviolet radiation.
    • Hemp Fiber-Mold Resistant
      Another unique benefit to hemp fiber is that it is mold resistant. This resistance comes from the hydrophobic fibers, which repel water. In addition, the fibers are spun in a unique way so water molecules cannot soak through.
    • Hemp Fiber-Strong
      Hemp provides an incredibly strong fiber because it’s made up of bast fibers. These fibers can be used in various applications, such as door panels. In addition, this video provides real world examples that showcase the strength of hemp fiber.
    • Hemp Resin-Cannabinoids
      Hemp resin comes from the hemp plant and contains thousands of beneficial compounds. There are more than 100 known cannabinoids found in hemp resin, such as CBD, CBN, and CBG.
    • Terpenes
      Terpenes are the second-most-common compound found in hemp resin. A few types of terpenes include myrcene, linalool, A-pinene, and limonene, all of which offer a variety of therapeutic and synergistic effects in the consumer.
    • Hemp Farmers and Producers: Higher Income
      Within this video, Ari Sherman discusses the higher income that is available to hemp farmers. Industrial hemp farmers can earn four times more than those growing traditional crops like corn, wheat, and soy. This increase is due to the variety of products that can be made from a single hemp plant.
    • Hemp Farmers and Producers: More Sustainable
      Hemp is one of the most sustainable plants on the planet, as it requires far less water and pesticides than other crops. It’s also incredibly hardy and doesn’t require chemical fertilizers.
    • Hemp Farmers and Producers: More Jobs
      There are thousands of products that can be made from industrial hemp, which offers an amazing opportunity for famers, producers, and manufacturers. Just a few products that can be made from hemp include building materials, food, clothing, and medicine.
    • The Future of Industrial Hemp: Hemp Products
      This video discusses the future of industrial hemp and new products. Just a few hemp products that are currently under development include sustainable building materials, energy sources, and unique cannabinoid blends.
    • The Future of Industrial Hemp: Hemp Legislation
      This segment discusses future legislation that will affect industrial hemp. It’s expected that the US will soon have a legal, nationwide hemp farming program. This would allow farmers to have greater access to genetics and crop insurance.
    • The Future of Industrial Hemp: Hemp Farming
      This video discusses what the future could bring to hemp farming. Currently hemp farming requires a lot of tough, manual labor. However, many companies have begun to develop technology that would help with cultivation, manufacturing, and extraction.
    • The Future of Industrial Hemp: Market Size
      This video discusses the increasing market size of industrial hemp. This growth is due to the wide range of applications, such as building materials, medicine, food, and fiber products.
    • The Future of Industrial Hemp: Industrial Hemp in Corporate America
      Industrial hemp has begun to slowly infiltrate corporate America through start-up companies and brands. These smaller products have piqued the interest of larger companies and corporations who are looking to engage with the industrial hemp industry.
    • Summary
      In the final segment of this course, Ari Sherman reviews the major points that were covered regarding industrial hemp.
    • The Business of Industrial Hemp
      1h 20m
      This article offers a comprehensive overview of industrial hemp, including its history within the US, related legislation, and contemporary uses. It also provides details on the different aspects and uses of hemp, including seeds, fibers, building materials, and fuel.
  8. 08. Banking Your Business - What Every Cannabis Operator Needs to Know
    8 Lessons

    Lesson contents:
    • Course Introduction
      In this video segment we introduce you to Angela Lucas, the course author and Senior Vice President of Compliance Strategies at Integrated Compliance Solutions (ICS). The objectives covered in this course are to Understand how Federally regulated institutions are able to bank cannabis operators, learn how to position your account application package to insure you land a stable and sustainable banking solution, and gain insight into the criticality of compliance between banks and cannabis operators to ensure an ongoing, collaborative relationship.
    • Banking Your Business - What Every Cannabis Operator Needs to Know
      In this video segment, you will identify why asking the right questions about your banking is so critical and discover how to position your business to the get the right kind of banking relationship.
    • Understanding How Financial Institutions can Bank Cannabis
      In this video section, we will explore what operators must understand what the financial institution has to comply with. The Financial Crimes Enforcement Network (FinCEN) has issued guidelines for financial institutions that want to bank cannabis, however they do tell how to do them. Financial institutions are left with not knowing if the potential customer is licensed and registered. Additionally, most financial institutions do not understand how the cannabis business works.
    • How to Start the Process of Banking with a Financial Institution
      In this video segment, you will identify that financial institutions don't know a whole lot about cannabis operators and will need to ask many questions. You will discover why having an electronic and hard copy of a portfolio will help the banks with their vetting process, which is important since a cannabis operator can expect to pay $500 to $3,000 dollars for each application.
    • What's in the Financial Institutions Application?
      In this video segment, you will discover what the financial institution is going to ask you for during the application process. The financial institution will as you for your articles of incorporation, your operating agreement, a copy of you state license, your USDA approved license if for hemp entities, and CBD entities that require state specific licensing.
    • Ongoing Compliance and Collaboration with the Financial Institution
      In this video segment, you will discover that it is better to be proactive in managing your compliance and communication with the bank. You will be providing monthly reports to the bank that outline the sales, inventory, and vendor payment transactions. This is so that the information is reconciled to your transaction activity at the bank to ensure one dollar of deposits has equaled one dollar of sales.
    • The Bank's Ongoing Responsibilities
      In this video segment, we will identify what the bank's ongoing responsibilities are. They are required to look at your account every 90 days. You should be prepared to provide information about any changes to your beneficial ownership, changes to management, adding new products and services, and if you have applied for different licenses of locations.
    • Closing - Banking Your Business - What Every Cannabis Operator Needs to Know
      In this video segment, you will close by using the information in this course as a study guide. The course has provided you with everything you need to document your portfolio and have everything ready to go. By giving the bank all of this information you will establish a level of comfort with them by letting them know what your responsibilities are and that you are willing to comply with their needs. This will give you the stability as an operator and make sure your banking does not disappear overnight.
  9. 09. How Advocacy Moves Cannabis Forward
    4 Lessons

    Lesson contents:
    • Meet Your Instructors
      In this video segment, you will get to know the instructors from NORML. They will be covering various advocacy topics, from one of the best organizations in the world of cannabis. The instructors are Jenn Michelle Pedini, Paul Armentano, and Jax Finkel.
    • NORML & Cannabis Advocacy
      In this video segment, NORML's involvement with cannabis advocacy is described. NORML was started in 1970, when only 12 percent of Americans agreed with legalization. NORML is designed to help change the stigma of cannabis. Even in places where there is legalization, there are hurdles to advocate individuals.
    • History of Cannabis Advocacy & Reform
      In this video segment, the NORML team breaks down the history of cannabis advocacy and reform. In 1914, the first local ordinance was passed for marijuana possession in El Paso, Texas. The Marijuana Tax Act of 1937 put a hamper on cannabis. In the 1960s, President Richard Nixon's campaign against cannabis made a larger divide. NORML was founded in 1970 by Keith Stroup.
    • Importance of Cannabis Advocacy
      In this video segment, the team at NORML talks about the importance of cannabis advocacy. Cannabis laws affect personal and patient freedoms. Patient freedoms allow people to have the right to choose their medical treatment. Personal ownership includes the ownership of your body.
  10. 10. Cannabis Advocacy: Past, Present, and Future
    2 Lessons

    Lesson contents:
    • Current Landscape of Cannabis Advocacy
      In this video segment, Paul Armentano of NORML describes the current landscape of cannabis advocacy. There has never been more cultural and political support for legalizing cannabis. The Controlled Substances Act made a vital change in cannabis by legalizing the hemp plant. Now is the time to join NORML and help legalize cannabis.
    • Becoming a Cannabis Advocate
      In this video segment, Jax Finkel talks about becoming a cannabis advocate. People can advocate in their own way, using our voices, going through our government, or through the medical field. Everyone has a role to play in destigmatizing cannabis.
  11. 11. The Path To Influencing Cannabis Policy
    2 Lessons

    Lesson contents:
    • Cannabis Policy Today
      In this video segment, Paul Armentano talks about cannabis policy today. The majority of political parties support the legalization of cannabis. Many different age groups also believe in legalization. There are many groups that have already dealt with legalization on the medical and recreational sides. No state has gone back to prohibition on cannabis.
    • Cannabis Policy Tomorrow
      In this video segment, Paul Armentano looks into cannabis policy of tomorrow. Politicians no longer look at cannabis as a liability. There are still a number of battleground states that need advocacy to help legalize cannabis. One of the challenges is our own success. Social change only happens when people are involved in the political process.
  12. 12. How To Set Your Goals & Achieve Your Advocacy Objectives
    4 Lessons

    Lesson contents:
    • Getting Started
      How can you get involved with local cannabis advocacy? This segment discusses how you can begin your own NORML chapter. This is a great first step to enacting local change when it comes to cannabis law.
    • Leveraging Volunteers
      This video discusses several virtual ways that you can leverage volunteers and help them engage with your NORML chapter. The video also discusses messaging lawmakers, utilizing social media, and providing online training sessions.
    • Fundraising
      This segment discusses the important and often intimidating concept of fundraising. Asking people to donate to your cause provides them with the opportunity to directly engage with cannabis advocacy.
    • Effective Non-Profit Advocacy
      How can you be an effective cannabis advocate? This video discusses several ways to improve your advocacy, such as building relationships with lawmakers on the local level and creating a key message strategy.
  13. 13. Strategies To Succeed In Cannabis Advocacy
    3 Lessons

    Lesson contents:
    • How to Get Started
      Are you trying to get involved in cannabis advocacy? This video provides just a few ways to connect with legislators, including town halls, city councils, listening tours, meet-and-greets, and fundraisers. Attending these allow you to speak with local leaders and lawmakers.
    • Community Engagement
      Collaboration and connection are important parts of cannabis advocacy. This video discusses several ways that you can engage with the broader community, including holding community forums, roundtable talks, and listening tours.
    • Legislative Research
      NORML has made it easy for individuals to be informed on local and state cannabis laws. Through their website, NORML provides information on current and potential laws regarding cannabis consumption. They also provide information on elected officials and where they stand on cannabis policy.
  14. 14. Messaging & Framing: How To Gain Public Support
    3 Lessons

    Lesson contents:
    • Introduction to Messaging
      This video discusses how to frame a message based on your target audience. It also highlights how your communication techniques may change depending on whether you’re speaking to lawmakers, the general public, or volunteers.
    • Communication Strategy: Message Box
      This segment highlights a communication strategy commonly known as the message box. This tool allows you to critically examine your own talking points and your opposition. Once the message box is outlined, you can determine which section offers the strongest message.
    • Communication Strategy: Case Study
      This segment highlights a real world case study and campaign known as “Let Doctors Decide.” This case study is described in detail and is still used today as an example of a successful messaging strategy.
  15. 15. Coalition Building & Legislative Allies
    6 Lessons

    Lesson contents:
    • Identifying Allies
      This video discusses how to chose the right voices to champion legislation. This includes choosing the right sponsors and people who have a personal connection to your legislation.
    • Finding Allies
      This video discusses the steps in finding allies that align with your mission, and finding organizations that overlap with your mission.
    • Engaging Allies
      This video discusses how important it is to be thoughtful when engaging with your allies. This includes being well read and caught up on all issues relating to the cause, fostering close lines of communication, and adding allies to your email list.
    • Building A Coalition
      This video discusses how to engage your allies in making a more formal connection with you and your cause by joining a coalition.
    • Leveraging a Coalition
      This video discusses how to leverage a newly formed coalition thoughtfully and properly. This can be done by teaming up together on events, sharing marketing and branding practices, and sharing actions throughout each other's networks.
    • Coalition Case Study
      This video discusses how Texas was able to leverage its coalition in order to raise awareness surrounding marijuana policy. This can be done by hosting lobby days, producing one pagers, and hosting educational exhibits.
  16. 16. How To Deliver Your Message To The Media
    2 Lessons

    Lesson contents:
    • Responding to the Media
      This video discusses how to be an effective advocate by successfully interacting with the media. Being an effective advocate includes establishing credibility, being honest and knowledgeable, and following up with published stories.
    • Reaching Out to the Media
      This video discusses how important it is to be confident when reaching out to the media. This includes drafting press releases, looking for news in your local area, exposing new and current legislation, pitching op-eds, and introducing yourself to local editors and reporters.
  17. 17. Lawmaker & Voter Engagement: The Keys to Your Success
    3 Lessons

    Lesson contents:
    • The Legislative Agenda
      This video discusses the importance of preparing a legislative agenda in order to clarify priorities. It goes into how to prepare an agenda, and make sure it clearly outlines objectives and goals for your specific chapter.
    • Direct Lobbying
      This video discusses how to mobilize your supporters through action alerts, call scripts, and advertising on social media and other platforms.
    • Lobbying Case Study
      This video discusses a Texas case study on lobbying that illustrates the importance of relying on elected officials. It shows that a voter registration guide was created in order to inform and streamline the lobbying process for supporters.
  18. 18. Implementation & Protecting Progress
    4 Lessons

    Lesson contents:
    • The After Action Plan
      In this video segment, Paul Armentano covers an after action plan. A legislative victory on cannabis is not necessarily an end point, but instead where the real work begins. A discussion needs to be addressed about how to regulate cannabis. It is vital to expand your coalition. Also, don't underestimate your opponents, who are not going away.
    • Implementation Timelines
      In this video segment, Paul Armentano talks about implementation timelines. In the state of Maine, cannabis is legal but has been held up by politicians. There must be timelines in campaign efforts to not give people a reason to delay legalization. A common tactic used by those against cannabis is blocking implementation at the local level.
    • Post-Legalization
      In this video segment, Paul Armentano breaks down post-legalization. For example, there is no reason someone incarcerated in a state with legal cannabis should still be paying the price. One of the first missions should be expungement of past cannabis convictions. It is vital to address the discrimination, such as in the workplace, employment, or medical rights.
    • Protecting Progress: A Case Study
      In this video segment, Paul Armentano shows a case study in Nevada. Nevada only took six months to move on their cannabis retail, which is ahead of most schedules. In the state of Nevada, a person can't be denied a job for failing a marijuana drug test and people who have had a criminal arrest related to marijuana have it sealed by the state.

What will be covered

Download our brochure for more details


Complete the program 100% online

Contact our Business Solutions team for more details

Who can benefit from taking this program?

Job Seekers

Stand out from other applicants and ease your transition into a new role (or the industry).

Industry Professionals

Reinforce your cannabis knowledge and develop expertise that will allow you to better serve your customers.

Meet your instructors - industry experts

Jax Finkel
Executive Director, Texas NORML
Jenn Michelle Pedini
Development Director, NORML
Paul Armentano
Deputy Director, NORML; Author
Kevin Jodrey
Owner of Wonderland Nursery
Shane Terry
CEO and Co-founder of TapRoot Holdings Inc
Josh Wurzer
President and Co-Founder of SC Laboratories
Taylor Padilla
General Manager of Retail Operations
Avis Bulbulyan
CEO, SIVA Enterprises
Ari Sherman
Co Founder of Evo Hemp

    Green Flower is a wonderful tool that has helped us gain a much deeper understanding of the history, science, and benefits of cannabis as a medicine. Highly recommended for both individuals and teams looking for the highest quality cannabis education and training!"

    Gregg Steinberg, CEO, Growcentia

    Green Flower produces the highest quality cannabis content in the industry.

    Steve DeAngelo, Founder, Harborside

    The perfect way to learn the most important aspects about cannabis straight from the world's top experts.

    Boris Shcharansky, COO, Papa & Barkley.

Manufacturing Agent Learning Pathway - 300 Series Certificate Program

You have 365 days to complete this program

$397.00 (USD)

  • Average time of course: 10 - 15 hours
  • Time to complete course: 365 days
  • Extensions available if needed
  • 100% online. Learn anywhere!


Are there any prerequisites?
No. This program is available to anyone.
What's included with this program?
Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).
Can I take the program online?
Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.
Who should get a Green Flower certificate? What will it do for me?
Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.
How do I pass the course?
You'll need to achieve a grade of 80% on the Final Exam to pass the course and receive your Green Flower Cannabis Fundamentals Certificate.
What can you tell me about the final exam?
The Green Flower Cannabis Fundamentals Exam is a comprehensive multiple choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 365 days to complete both the program and the final Exam. After 365 days, you will no longer have access to the program or testing materials. This is a closed book Exam. Upon Passing, you will receive your official Green Flower Cannabis Fundamentals Certificate to hang on your wall and use for credibility and trust in the Industry.
What happens if I don't pass the exam?
You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.
Is your program accredited?
No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.
Will there be any mailed, hard copy books or reference materials?
No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.
Can any module be visited more than once, to reinforce learning?
Absolutely! You can review any and all materials as many times as you would like in the 365 days (30 for Sell-SMaRT) your program is open.
Refund Policy
We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.

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