Fast, affordable, informative courses are perfect for students looking to learn about specific cannabis topics.
Course
An Investor's Guide to the Legal Cannabis Industry
From Cannabis Business Essentials
1h 26m
Course
Introduction to Extraction with Sub- and Supercritical Fluids
From Manufacturing Agent Learning Pathway - 200 Series
21m
Course
Practical Guide to Choosing the B.E.S.T. Extraction Process for Your Business
From Manufacturing Agent Learning Pathway - 200 Series
56m
Course
The Importance of Documentation and Recordkeeping
From Health and Safety in Cannabis
28m
Course
Records Management - Retail
From Retail Compliance Training
31m
Course
Banking Your Business - What Every Cannabis Operator Needs to Know
From Manufacturing Agent Learning Pathway - 300 Series
1h 7m
Course
Medical Cannabis and Neurodegenerative Disorders
From Medical Applications of Cannabis
1h 29m
Course
Delivery Methods and Products
From Cannabis Fundamentals
1h 29m
Course
The Business of Industrial Hemp
From Extraction Agent Learning Pathway – 300 Series
1h 44m
Course
Medical Cannabis Research
From Medical Applications of Cannabis
1h 21m
Course
Cleaning, Sanitation, and Disinfection
From Health and Safety in Cannabis
43m
Course
Cannabis Harvesting and Drying
From Cultivation Agent Learning Path - 100 Series
1h 18m
Course
The Business of Cannabis Cultivation
From Extraction Agent Learning Pathway – 300 Series
2h 39m
Course
Pest Control - Retail
From Retail Compliance Training
21m
Course
Product Storage - Retail
From Retail Compliance Training
46m
Course
Cannabis, Pain, and Narcotics
From Medical Applications of Cannabis
40m
Course
Protect Yourself with a Supplier Qualification Plan
From Health and Safety in Cannabis
29m
Course
The Cannabis Retail Guide
From Dispensary Agent Learning Pathway – 300 Series
60m
Course
Cannabis Trimming & Processing
From Cultivation Agent Learning Path - 100 Series
1h 12m
Course
Deciphering Lab Results and Reading Labels
From Manufacturing Agent Learning Pathway - 100 Series
32m
Course
The Future of Extraction
From Manufacturing Agent Learning Pathway - 200 Series
50m
Course
Pharmacokinetics & Pharmacodynamics of Cannabis
From Medical Applications of Cannabis
1h 2m
Course
Sanitation and Cleaning - Retail
From Retail Compliance Training
36m
Course
Marketing in the Cannabis Industry
From Dispensary Agent Learning Pathway – 300 Series
1h 51m
Course
Cannabis Botany 101
From Cultivation Agent Learning Path - 100 Series
2h 58m
Course
Introduction to Soil and Growing Media
From Cultivation Agent Learning Path - 100 Series
1h 30m
Course
Understanding Quality Management Principles and Systems
From Retail Compliance Training
47m
Course
Cannabis Processing & Manufacturing
From Extraction Agent Learning Pathway – 300 Series
1h 5m
Course
Essential Cannabis Extraction Principles
From Manufacturing Agent Learning Pathway - 200 Series
30m
Course
Good Manufacturing Practices for the Cannabis Industry
From Retail Compliance Training
35m
Course
Creating a Health and Safety Plan
From Health and Safety in Cannabis
42m
Course
Introduction to the Endocannabinoid System
From Cannabis Fundamentals
1h 40m
Course
Autoimmune Diseases, The Gut, and CBD
From Medical Applications of Cannabis
57m
Course
Cannabis Pests, Diseases, and Threats
From Cultivation Agent Learning Path - 100 Series
2h 31m
Course
Real Estate Transactions
From Cannabis Compliance and Regulations
33m
Course
Cooking with Cannabis
1h 16m
Course
How Companies are Taxed: Internal Revenue Code s280E
From Training for Banks: Learning Pathway
1h 32m
Course
Cannabis Genetics 101
From Cultivation Agent Learning Path - 100 Series
2h 22m
Course
Interactions, Contraindications, and Potential Side Effects
From Manufacturing Agent Learning Pathway - 100 Series
1h 51m
Course
Security Program - Retail
From Retail Compliance Training
36m
Course
Cannabis and Cancer
From Medical Applications of Cannabis
33m
Course
Solventless Solutions
From Manufacturing Agent Learning Pathway - 200 Series
54m
Course
The Business of Cannabis Distribution
From Dispensary Agent Learning Pathway – 300 Series
2h 25m
Course
Terpenes 101
From Cannabis Fundamentals
1h 28m
Course
Waste Management - Retail
From Retail Compliance Training
26m
Course
Principle & Practice of Alcohol Dominant Extraction
From Manufacturing Agent Learning Pathway - 200 Series
15m
Course
Banking, Tax, and Accounting
From Cannabis Compliance and Regulations
1h 3m
Course
Sanitary Facilities - Retail
From Retail Compliance Training
21m
Course
Cannabis Plant Botany 101
From Cannabis Fundamentals
1h 31m
Course
Routes of Administration
From Dispensary Agent Learning Pathway – 300 Series
36m
Course
Insurance Options in Cannabis
From Cannabis Compliance and Regulations
1h 28m
Course
Accounting Principles in the Cannabis Industry
From Dispensary Agent Learning Pathway – 300 Series
1h 42m
Course
Obtaining Licensing in the Cannabis Industry
From Cannabis Business Essentials
1h 29m
Course
Cannabis Curing & Storage
From Cultivation Agent Learning Path - 100 Series
1h 13m
Course
Traceability and Withdrawal - Retail
From Retail Compliance Training
21m
Course
Seeds, Germination, and Transplanting
From Cultivation Agent Learning Path - 100 Series
1h 39m
Course
Helping People find the Right Strains for Them
From Manufacturing Agent Learning Pathway - 100 Series
1h 36m
Certificates and Career Paths
Starting from $97
Designed for students that want to dive deep into different cannabis disciplines. Each certificate is made up of multiple courses.
LP
Cannabis Compliance and Regulations
12 courses
12h 17m
LP
Delivery Compliance Training
3 courses
1h 30m
LP
Retail Compliance Training
12 courses
5h 46m
LP
Dispensary Agent Learning Pathway – 300 Series
24 courses
19h 38m
LP
FOCUS Laboratory Compliance Training
9 courses
4h 18m
LP
Extraction Agent Learning Pathway – 300 Series
17 courses
18h 43m
LP
Laboratory Compliance Training
9 courses
4h 18m
LP
FOCUS Documentation
1 course
10m
LP
Cannabis Fundamentals
10 courses
16h 27m
LP
FOCUS Cultivation Compliance Training
11 courses
5h 15m
LP
Manufacturing Agent Learning Pathway - 200 Series
19 courses
13h 40m
LP
Sell-SMaRT - Colorado
8 courses
2h 53m
LP
Manufacturing Agent Learning Pathway - 300 Series
18 courses
12h 22m
LP
Cannabis Extraction
9 courses
5h 48m
LP
Cultivation Agent Learning Path - 100 Series
23 courses
36h 24m
LP
Manufacturing Agent Learning Pathway - 100 Series
20 courses
37h 10m
LP
Sell-SMaRT - Massachusetts
7 courses
2h 20m
LP
Extraction Agent Learning Pathway – 100 Series
15 courses
29h 35m
LP
Dispensary Agent Learning Pathway – 200 Series
20 courses
29h 46m
LP
Cultivation Agent Learning Pathway – 300 Series
21 courses
21h 46m
LP
Cannabis Business Essentials
15 courses
22h 47m
LP
Extraction Agent Learning Pathway – 200 Series
10 courses
5h 50m
LP
Cannabis Advocacy
10 courses
1h 15m
LP
Training for Banks: Learning Pathway
12 courses
17h 58m
LP
FOCUS Manufacturing Compliance Training
11 courses
5h 15m
LP
Cannabis Patient Care
11 courses
25h 33m
LP
Manufacturing Compliance Training
11 courses
5h 15m
LP
Green Flower Webinar Series
8 courses
7h 53m
LP
FOCUS Retail Compliance Training
12 courses
5h 46m
LP
Health and Safety in Cannabis
6 courses
3h 44m
LP
Medical Applications of Cannabis
14 courses
11h 51m
LP
CBD Certificate Program
10 courses
8h 43m
LP
Cannabis Cultivation
13 courses
20h 48m
LP
Cultivation Agent Learning Path - 200 Series
16 courses
13h 53m
LP
FOCUS Standards
1 course
1h 20m
LP
Sell-SMaRT
7 courses
2h 20m
LP
Investor Education Pathway
12 courses
17h 58m
LP
Harvest 360 - An Introduction to Cannabis
1 course
1h 24m
LP
Dispensary Agent Learning Pathway – 100 Series
15 courses
28h 39m
LP
Cultivation Compliance Training
11 courses
5h 15m
Marketing in the Cannabis Industry
$47.00
Contents
Content length: 1h 51m
01. Marketing in the Cannabis Industry
20 Lessons
Lesson contents:
Intro to Marketing in the Cannabis Industry
1m
Within this video Jared Mirsky, CEO and Founder of Wick & Mortar, provides an introduction on how to run successful marketing campaigns in the cannabis industry.
The Branding Process: Building an Identity - Creative Brief and Brand Directional Moodboard Process
4m
Within this video, Jared Mirsky describes the importance of the branding process, creative briefs, and directional moodboards. These tools will help new business owners when creating their image and defining company goal.
The Branding Process: Building an Identity - Logo Design
2m
Before designing your logo or selecting a color palette for your business, it’s important to do your research. In this video, Jared Mirsky discusses the importance of building your brand identity and ensuring it stands out from the competition.
The Branding Process: Building an Identity - Naming Process
3m
This video discusses the process of selecting a unique and relevant name for your cannabis business. In addition, Jared Mirsky discusses common mistakes that business owners should watch out for when selecting a name.
The Branding Process: Building an Identity - Brand Strategy
4m
This video discusses brand strategy and how it can reach over multiple platforms. In addition, Jared Mirsky describes every step of the branding process, including developing the brand story, mission statement, and tone of voice.
The Branding Process: Building an Identity - Stationery
2m
This video discusses the concept of stationery, letterheads, templates, business cards, and more. It also discusses how to ensure your networking materials help you stand out from the crowd.
The Branding Process: Building an Identity - Cost
1m
How much does it cost to build a branding strategy? Building a solid brand identity can, unfortunately, cost a lot of time and money.
The Branding Process: Developing Packaging
3m
Developing packaging is an important part of building your company's brand. Within this segment, expert Jared Mirsky discusses packaging for vertically integrated companies, developing a packaging strategy, and creating a brand with longevity.
The Branding Process: Packaging Strategy
3m
This video provides real world examples of packaging strategies and discusses how they can be applied to the cannabis industry.
The Branding Process: Packaging Design and Sourcing
3m
After solidifying your package identity, you’re ready to move on to designing and sourcing your packaging. Within this segment, Jared Mirsky discusses how to source your packaging from local or international companies.
The Branding Process: Building a Website
4m
Within this video, Jared Mirsky provides tips and tricks on building a website for your company. In addition, he discusses the importance of having website assets such as photography, copy, branding materials, and other aspects of visual language.
The Branding Process: Building a Website - Tips and Tricks
2m
This segment provides helpful tips and tricks when designing your company's website. Jared Mirsky also discusses how strains and product types can be organized with user experience in mind.
The Branding Process: Importance of Photography
3m
Within this video, Jared Mirsky discusses the importance of photography and how to tell the visual story of your brand. In addition, he discusses how photography can influence multiple areas of the business such as sales, website, social media, and advertising.
The Branding Process: Creating Marketing Collateral
2m
Within this segment, Jared Mirsky discusses the process of creating marketing collateral for your business. This is a foundational part of building a brand as a whole and will rely heavily on your branding strategy.
Marketing Strategies: Public Relations
5m
Within this video, Jared Mirsky provides advice and recommendations in regards to public relations, working with PR firms, and more. He also discusses how working with a trained PR team can benefit cannabis businesses.
Marketing Strategies: Social Media
9m
Jared Mirsky discusses how cannabis businesses can incorporate social media marketing in their brand strategy. He also discusses how to engage consumers through social platforms.
Marketing Strategies: Digital Marketing
3m
Within this video, Jared Mirsky discusses digital marketing strategies for cannabis brands. A large component of digital marketing strategies is how your company provides value to the consumer.
Marketing Strategies: Experiential Marketing
5m
Within this video, subject expert Jared Mirsky discusses the benefits of experiential marketing within the cannabis industry. He also provides real world examples of how your brand can gain more consumers through experiential marketing.
Marketing Strategies: Cannabis & CBD
3m
In this video, subject expert Jared Mirsky discusses advertising regulations that plague cannabis and CBD products. He provides several real world examples of appropriate cannabis-related ads.
Marketing in the Cannabis Industry
50m
This article discusses how to successfully and legally market products within the cannabis industry. In addition, it discusses value creation, packaging, determining price, and advertising restrictions.
Marketing in the Cannabis Industry is also part of:
LP
Dispensary Agent Learning Pathway – 300 Series
24 courses
19h 38m
LP
Cannabis Business Essentials
15 courses
22h 47m
FAQs
Are there any prerequisites?
No. This program is available to anyone.
What's included with this program?
Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).
Can I take the program online?
Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.
Who should get a Green Flower certificate? What will it do for me?
Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.
How do I pass the course?
You'll need to achieve a grade of 80% on the Final Exam to pass the course and receive your Green Flower Cannabis Fundamentals Certificate.
What can you tell me about the final exam?
The Green Flower Cannabis Fundamentals Exam is a comprehensive multiple choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 365 days to complete both the program and the final Exam. After 365 days, you will no longer have access to the program or testing materials. This is a closed book Exam. Upon Passing, you will receive your official Green Flower Cannabis Fundamentals Certificate to hang on your wall and use for credibility and trust in the Industry.
What happens if I don't pass the exam?
You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.
Is your program accredited?
No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.
Will there be any mailed, hard copy books or reference materials?
No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.
Can any module be visited more than once, to reinforce learning?
Absolutely! You can review any and all materials as many times as you would like in the 365 days (30 for Sell-SMaRT) your program is open.
Refund Policy
We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.