The Business of Cannabis Cultivation


Product contents


Content length: 2h 39m
  1. 01. The Business of Cannabis Cultivation
    17 Lessons

    Lesson contents:
    • Intro to the Business of Cannabis Cultivation
      In this segment, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is discussed.
    • How to Become a Respected Cannabis Cultivator
      This video segment explains that in order to become a respected cannabis cultivator, you have to identify whose respect you are seeking. Becoming a cultivator requires responsibilities and one of the first is having your customer respect you.
    • How Much Capital is Needed Without Federal or Bank Lending?
      This video segment talks about the amount of capital needed to set up operations, without federal or bank lending. You will learn that the average cultivation costs for an outdoor operation is approximately $17 per square foot to create, a mixed/light greenhouse costs $50 per square foot to create, and an intensive indoor operation is approximately $75 per square foot to create.
    • Investment Opportunities
      In this video segment, you will learn about where cultivators get their money. This includes: family or friends, who earn the lowest return rate; people who want to be in your business and who would want a higher percentage of revenue; and venture capitalists, who take on the highest level of risk by providing the most capital, while also receiving the largest sums in return.
    • How to Deal Without Banks
      In this video segment, you will learn how to deal without the benefits of banks. This includes making sure you have security for your cash. How is the cash gathered? Where is it stored? Who stores the money?
    • Cost Benefit Analysis of Indoor vs Outdoor Grows
      In this video segment, you will learn about commercial cultivation operations and the cost-benefit analysis of indoor vs outdoor grows. This begins with understanding the cycle and the regulatory fees between different types of grow operations.
    • Harvesting Operations
      This video segment talks about harvesting operations and that post-harvest issues typically cause most crops to lose value. Harvesting and planting are the bookends of cultivation.
    • Key Employee Roles
      In this video segment, you will learn about key employee roles and the need to first determine what you as the cultivator have to do in the operation. A cultivator must know the main functions of the operations, and key employees on the payroll must bring a value that is hard to replace. Finally, employee development is crucial for a cultivation company. This includes key factors such as defining the key employees in the company and treating employees well.
    • Scaling your Cultivation Business
      This video segment talks about scaling your cultivation business, and how difficult scaling can be because you are not sure of the end game. Next, you will learn that there must be strong relationships between the cultivator, accountant, and investors. You must think of scaling your operation in phases: Define a successful objective, and once reached, determine the next objective, and continue to learn where the markets are moving and where the company can be increased in size.
    • Basic Seed to Sale
      This video segment talks about basic seed-to-sale requirements. Tracking systems give us an instant view of what is going on, and tracking can help find problems if any arise during the process. The tracking systems help regulators get their taxes and assures the customer of the product, while always making sure regulators have an honest feel for your company.
    • Distribution Services
      This segment advises you to think about your distribution services early in your cultivation business plan. You will learn that distributors choose the products to distribute, which means it is important for cultivators to work with distributors to make products that are marketable. Also, your product can’t be sold without a distributor, so understanding the marketplace is vital. One of the biggest downfalls for a cultivator is falling in love with a product that can’t be moved.
    • State and Local Compliance
      This segment talks about state and local compliance requirements. It is imperative to understand the various forms of compliance within a state. You need to know what the regulatory bodies are asking and why they are asking those questions, while also making sure you know all the compliance factors where your business resides.
    • How to Cultivate Outside State Lines
      This segment discusses how to cultivate outside state lines, and that each state has its own compliance guidelines to follow. Understand that models from state to state vary based on desires, and a lot of expansive plans outside of state lines end up failing from a lack of focus on the regulatory differences from your current state to a new state. Trusting operators who are your equal is a key to success.
    • Worldwide Cultivation
      This segment talks about the vast differences on products that are regulated and what one can do within the market. Know what value you bring as a cultivator on an international level. Understand how the components of a cultivator’s success can be used in an international scope, but keep in mind that it cannot be done the same way as the states. Finally, know the cultural behavior of each country that your company is dealing with, and build relationships with the government organizations that do the regulation.
    • Where Do We See Cultivation in 10 Years in the U.S. and Worldwide?
      This segment discusses how technology will dictate where we can cultivate in the future. Cannabis will be able to be produced in wider ranges with lower costs, and over time, products will be able to cross borders. The 10-year plan in cannabis is likely to be dramatic, similar to the evolution of the computer. Cultivation will likely look drastically different in 10 years.
    • How Do You Prepare for Legalization in the United States?
      This segment explains that federal legalization will come down to higher regulations of regulatory control. Cultivators will have to learn how to deal with regulations that are already existing, but also know standard practices as we move forward. Regulatory oversights that are adopted will typically trickle down from federal to state to county, so as a cultivator, recognize what you are doing incorrectly so it can be fixed in the future.
    • The Business of Cannabis Cultivation
      This article discusses financing cannabis cultivation, seed-to-sale requirements, distributing your cultivated product, and the future of cannabis cultivation.

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Are there any prerequisites?
No. This program is available to anyone.
What's included with this program?
Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).
Can I take the program online?
Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.
Who should get a Green Flower certificate? What will it do for me?
Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.
How do I pass the course?
You'll need to achieve a grade of 80% on the Final Exam to pass the course and receive your Green Flower Cannabis Fundamentals Certificate.
What can you tell me about the final exam?
The Green Flower Cannabis Fundamentals Exam is a comprehensive multiple choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 365 days to complete both the program and the final Exam. After 365 days, you will no longer have access to the program or testing materials. This is a closed book Exam. Upon Passing, you will receive your official Green Flower Cannabis Fundamentals Certificate to hang on your wall and use for credibility and trust in the Industry.
What happens if I don't pass the exam?
You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.
Is your program accredited?
No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.
Will there be any mailed, hard copy books or reference materials?
No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.
Can any module be visited more than once, to reinforce learning?
Absolutely! You can review any and all materials as many times as you would like in the 365 days (30 for Sell-SMaRT) your program is open.
Refund Policy
We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.

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