Watch: Cannabis Branding: Think Locally, Brand Nationally
Cta arrow

Watch This Video Free
+ 100's More!

Start Watching Free!

Comment & Share

Don’t Be Just Another Pot Brand

Featuring:
Find More
A common mistake among cannabis entrepreneurs is treating branding like an afterthought. Our trio of cannabis professionals bring their combination of legal expertise & creative acumen to the table to demonstrate the steps necessary for creating a meaningful and legally protectable cannabis brand, including: how to craft your story, obtain brand legal clearance, distinguish your product, create value, avoid rookie mistakes, and lots more.

Episodes

Cannabis Branding: Think Locally, Brand Nationally

Running time:11min
What happens when interstate (and global) cannabis commerce opens up and brands that were once isolated suddenly “collide”? Our cannabis branding experts explore legal and preemptive measures, IP rights and other issues to consider when your brand expands.

Ensure Your Cannabis Trademark is Exclusive

Running time:10min
“Create a trademark that protects your customer, not just your company.” Our trio of cannabis experts discuss how to establish exclusivity in the marketplace, not only from a legal but a consumer perspective, especially with interstate differentiation and the levels of trademark protection.

Clear Your Name Before You Use it

Running time:4min
Got clearance? You’ll need it if you want to protect your cannabis name and trademark. Our trio of experts provide guidelines to avoid landmines when naming your brand, including commonly used phrases and future considerations like interstate commerce.

Rookie Mistakes

Running time:15min
Trademarks are tricky – and they’re not the same as copyright. This is especially true in the cannabis space, which leads to costly “rookie mistakes.” Our experts discuss the pitfalls of perception regarding domains, trademark, brand and copyright issues.

Ask Yourself the Right Questions

Running time:10min
What questions should you ask before creating a meaningful brand? Our expert panel addresses: Is it distinctive or an overused concept? Does it resonate with your market and convey your tone and identity? Does it cross compliance lines? A must-see before you launch.

Hiring Competent & Experienced Professionals

Running time:14min
Experience in the cannabis industry is essential, especially when hiring outside partners to enable you to reach your business goals. Our experts discuss the perils of cutting corners when designing & executing your brand strategy.

Don’t BS, Your Customers Will Know

Running time:6min
Seems like an obvious tenet, but in an age with increasingly educated consumers, you’d be surprised how many cannabis brands are less than true to stated values. Our experts explain the consequences of compromising the integrity and authenticity of your brand.

Give Your Brand Value

Running time:4min
The cannabis industry is full of high-quality, consistent products, so how do you create value above and beyond to differentiate your cannabis brand? Our trio of cannabis experts weighs in on crafting a purpose-driven enterprise.

Ensure Your Mark is Distinctive

Running time:5min
Distinctive vs. descriptive. Like all industries, in cannabis, it’s imperative to differentiate your brand in the marketplace. But cannabis also presents a unique set of challenges to overcome for success. Once you’ve discovered your “Why,” our experts break down the next steps.

Don’t Be Just Another Pot Brand

Featuring:
Zack Darling
CEO (Chief Eternal Optimist), The Hybrid Creative
Find More
Featuring:
Mary Shapiro
Managing Director, Evoke Law
Find More
Featuring:
Shabnam Malek
Partner,Brand & Branch LLP & President of the National Cannabis Bar Association
Find More
Featuring:
Zack Darling
CEO (Chief Eternal Optimist), The Hybrid Creative
Find More
A common mistake among cannabis entrepreneurs is treating branding like an afterthought. Our trio of cannabis professionals bring their combination of legal expertise & creative acumen to the table to demonstrate the steps necessary for creating a meaningful and legally protectable cannabis brand, including: how to craft your story, obtain brand legal clearance, distinguish your product, create value, avoid rookie mistakes, and lots more.