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Why Cannabis Education Matters
As cannabis moves from the underground to the mainstream, there is a shortage of well-trained people who have the knowledge, skills, and credibility required to operate in such a highly regulated, deeply complex industry.
Standardized education is how we create the next generation of leaders, and when people have the proper training, the cannabis industry thrives.
- Educated job seekers get hired faster
- Educated retail professionals sell more products on average per transaction
- Educated cultivators grow higher-quality cannabis plants
- Educated regulators create better-aligned policies within the industry
- Educated advocates influence more people, more persuasively
- Educated executives build better & more profitable companies
This is why cannabis education matters.